"A meme (pronounced /miːm/), as defined by memetic theory, constitutes a theoretical unit of cultural information, the building block of culture or cultural evolution which spreads through diffusion propagating from one mind to another analogously to the way in which a gene propagates from one organism to another as a unit of genetic information and of biological evolution.[1] Multiple memes may propagate as cooperative groups called memeplexes (meme complexes).
Biologist and evolutionary theorist Richard Dawkins coined the term meme in 1976.[2] He gave as examples tunes, catch-phrases, beliefs, clothing fashions, ways of making pots, and the technology of building arches."
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