Yeah, ive seen the cycles of big box chain corporations twice in my life now, they Cut Prices for 2-5 years to kill the other chains in the area and then when they are the only chain left thats when they dont cut prices so much and try to reap the benefits, but both times i Later see that the chain that killed all the other chains later that chain itself starts to go under.
when i was 5 i Watched Toys Or Us Cut prices and push out Childrens Palace, then 5 years later Toys R us was Hurting and had to close stores.